Sunday, May 20, 2007
Bud TV
Anheuser-Busch announce that it has opened an "entertainment netowrk" called BudTV, not so much for advertising but more for product placement. The website will give them a place to present content into an affordable way. They are having seven different chanels which will offer a variety of different things. One of these channels, BudTube, really gets the consumer interavtive by allowing them to create their own Bud advertisements. They also offer a comedy channel, sports channel, and hollywood channel. I think that this sounds very interesting and I really think that Anheuser-Busch can not fail in doing this. Everything is becoming more internet associated these days and I think people will be very interseted in seeing what this company has to offer, which it clearly is more technologically ahead than its competition.
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